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CAPETOWN

ONE DAY WORKSHOP

Monday, February 26th

PERSONAL BRANDING & INSTAGRAM  FOR STORYTELLERS

Learn the “The art of telling your story”, designing your vision and bringing out your unique style also with visual elements.

The participants areguided to create their own branding, expressing more of who they are, exploring what channels to focus on to connect with their audience, and taking a deeper dive into the world of Instagram.

LISTEN. ENGAGE. INSPIRE.

WHAT WE ARE GOING TO LEARN

/ Foundation of Instagram, curation and creating content that speaks

/ Market a business on Instagram + create a strategy + grow your tribe  & engagment 

/ Learn best practices of setting goals, workflows & apps

/ How to refine your style (Inspiration boards and storytelling exercises)

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FOR WHOM IS THIS FOR

For innovative entrepreneurs, aspiring creatives, marketers, bloggers or anyone with an interest to give vision to ideas and express their creative self or personal identity.

This curated workshop is especially dedicated to people looking to develop confidence and value in everything they do, from finding their personal voice to visual storytelling or branding. It also helps those who wanted to learn to connect authentically with their audience through Instagram and other channels.

ABOUT 

WORKSHOP MENTOR

KATHERINE SUAREZ

Digital Strategy & Thoughtful Branding

With over 20 years of experience leading digital initiatives in the Fashion and Outdoor Industry for international brands including The North Face, 7 For All Mankind, Vans and Benetton.

Today, Katherine founded her own digital and creative consultancy KatherineSuarezStudio.

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Everything she does has a curated, bespoke approach — from working with like-minded clients looking to be innovative, grow their business and find their own voice to founding Nomad Atelier offering tailored workshops empowering people to  to slow down, refocus and design the life they want. 

From Colombian origins, she lives now between Italy and Switzerland.

GUEST SPEAKER

JARED IN CPT

Writer, Social Media Influencer, Tour Guide

Jared is a Cape Town based travel writer, social media influencer and tour guide / social experience curator.
Connecting people and experiences make him come alive. Featured in CapeTownETC, Traveller24, GQ, Food24, Morethanfood.

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His large social media following (@JaredinCPT) leads him to partner with brands and PR companies highlighting Cape Town, South Africa and some international partners. His social curation leads him to bringing people together, and offering bespoke private tours and experiences in Cape Town – hence giving his following both a local and international mix.

WHAT WE ARE DOING

1/ Create your Foundation

Revise Headline, Bio, Link and Call to Action

2/Create Content that speaks

Review your Brand Story: create a message that connects

How to deliver high quality images, Theme/cohesion and how to communicate your brand values through pics

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3/Create a strategy (Be intentional)

• How often should you be posting to Instagram

• What hashtags to use & how to find them

• Over and under populated hashtags & the happy medium between them

• Simple method to gain new followers and manage your time on social media

• How to engage your following through hashtags, direct messaging, comments

• Workflow & Apps for stats/finding influencers/planning updates, filters etc.

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4/Marketing a business on Instagram

• What is the MAIN focus (or purpose) of your account?

• How you plan to share that throughout your feed? 

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5/How to grow your tribe and engage

Localiza your target audience / ideal customer within Instagram

•  How to find followers, analyse competitors and grow your audience 

•  Actively convert users into followers and potential customers  

•  Understand how Instagram's "outreach & etiquette" work