How to Make Your Brand
Known on Instagram
Special Edition / Masterclass l & ll
YOUR INSTAGRAM AUDIT
by RNR Creative x Nomad Atelier
4 week process
Nomad Atelier has partnered with RNR Creative to offer you a personalized design package “Instagram make-over” to help refine how to communicate your brand essence and connect with intention with your community on Instagram.
/ WHAT TO EXPECT?
You will be guided by Katherine Suarez, Brand Strategist (Nomad Atelier) in refining your brand story with a clear content and growth strategy together with Lora, Art Designer (RNR Creative) providing a new complete creative direction aligned with your brand identity, giving you templates for everyday needs.
/ WHOM IS THIS FOR?
For modern entrepreneurs passionate in bringing more of whom they are into what they do and refining their personal voice and style in visual storytelling or branding their business on Instagram.
Also for those looking to be more strategic in connecting with their ideal client and growing their business and community online.
WHY SPENDING TIME REFINING YOUR BRANDING?
Strategies to attract your tribe help your account stand out to first time visitors and to keep them coming back
* Content scheduling tips + useful apps to save you time
Confidence to find your own signature style (tone of voice and visuals)
Tips on how to create your own visual content and curate from the online world
The Process & Timeline
Welcome questionnaire & Call
- Instagram audit & bio overhaul
- Explore brand vision & uniqueness
- Ideal client & brand persona
- Hashtag set recommendation
- Instagram content strategy
Research + Concept phase
Presentation of three different moodboard directions that could reflect the look and feel of your brand and content visual styling.
Design + Development
Once the moodboard direction has been defined, 6 different Instagram post and story templates will be created for you to edit and access via Canva.
"We explore your brand story, recommend a content strategy accompanied by new curated visual proposals for your instagram makeover."
Lora & Katherine
WEEK 4 /
Instagram Branding guide & tools
A 4 page Instagram support guide will
be created for you which will include:
- Account audit and strategy
- Hashtag recommendations
- Storytelling voice and creative direction
- Clarity on your ideal client
- Editorial strategy and content recommendations for posts and stories
- Tips on how to make your feed look consistent and reflect your brand essence
1/ Create your Foundation
Revise Headline, Bio, Link and Call to Action
2/Create Content that speaks
Review your Brand Story: create a message that connects
How to deliver high quality images, Theme/cohesion and how to communicate your brand values through pics
3/Create a strategy (Be intentional)
How often should you be posting to Instagram
What hashtags to use & how to find them
Over and under populated hashtags & the happy medium between them
Simple method to gain new followers and manage your time on social media
How to engage your following through hashtags, direct messaging, comments
Workflow & Apps for stats/finding influencers/planning updates, filters etc.
4/Marketing a business on Instagram
What is the MAIN focus (or purpose) of your account?
How you plan to share that throughout your feed?
5/How to grow your tribe and engage
Localiza your target audience / ideal customer within Instagram
How to find followers, analyse competitors and grow your audience
Actively convert users into followers and potential customers
Understand how Instagram's "outreach & etiquette" work
Digital Strategy & Thoughtful Branding
With over 20 years of experience leading digital initiatives in the Fashion and Outdoor Industry for international brands including The North Face, 7 For All Mankind, Vans and Benetton. Today, Katherine is the founder of Nomad Atelier, through which she shares her experience as a business advisor and mentor.
Everything she does has a curated, bespoke approach — from working with like-minded clients looking to be innovative, grow their business and find their own voice to offering tailored workshops empowering people to slow down, refocus and design the life and business they want.
From Colombian origins, she now lives in Italy
Art Direction & Design with Intention
Lora is the founder and director of RNR Creative. Through branding, photography and web design, she collaborates closely with brands with purpose and intention to realise their vision and express their visual narrative. She uses an artistic conceptual thinking approach to support entrepreneurs and solo-entrepreneurs create emotional resonance with their community.
Since completing her Bachelor Degree in Communication Design in 2010 she has had years of experience working with clients from a variety of industries including fashion, wellness, beauty, corporate and hospitality. In recent years she works alongside digital marketing consulting agencies and brand strategists to provide well-thought-out strategic design solutions. Originally from Sydney, Australia, she is currently a digital nomad based out of Sri Lanka.
/ Welcome Questionnaire & Brand exploratory call with Katherine Suarez, Brand Strategist
/ Instagram brand strategy audit summary & creative concept presentation by Lora, Art Designer & Katherine via zoom
/ Hashtag recommendations to connect with your community, gain more visibility, connect with your ideal client
/ A visual Instagram narrative and content strategy that reflects your brand essence
/ Visual templates in Canva (for Stories and Posts)
WHAT IS INCLUDED?
Only six spots available.
BRANDING & INSTAGRAM FULL PACKAGE
You are already in business and need support during this period.
/ 6 Weekly Group coaching calls
/ Working Tools (templates)
You need more one-on-one support to grow or
set up your business.
/ 2 Masterclasses of Instagram
/ 4 Weeks of Branding Course
/ Private session of 75 min.
Please check availability before booking if you have immediate deadlines.