ONE DAY WORKSHOP
Personal Branding & Instagram for Storytellers
Our workshop was held in Constantia, a magnificent setting home to incredible wine farms and natural beauty ideal for exploring your creative side and defining what makes you distinctive.
We dived in “The art of telling your story”, exploring your brand vision and bringing out the best of our visual style and self-expression through Instagram.
Here's a glimpse of what we did:
Location: House Heinamann, Constantia, Capetown
Date: February 2018
LISTEN. ENGAGE. INSPIRE.
Here is a glimpse of what we did.
Location: Heinamann House, Constantia, Capetown
Date: February 26th, 2018
WHAT WE LEARNED
/ Foundation of Instagram, curation and creating content that speaks
/ Market a business on Instagram + create a strategy + grow your tribe & engagment
/ Best practices of setting goals, workflows & apps
/ How to refine your style (Inspiration boards and storytelling exercises)
"The workshop was really inspiring, tapping into our creativity and shedding light on the world of Instagram - one I wasn't too familiar with beforehand but feel quite addicted to now! Katherine is a fantastic mentor, I can highly recommend her."
Verena Neumayr-Howes, Travel Content Curator
WHO WAS IT FOR?
For innovative entrepreneurs, aspiring creatives, marketers, bloggers or anyone with an interest to give vision to ideas and express their creative self or personal identity.
This curated workshop was especially dedicated to people looking to develop confidence and value in everything they do, from finding their personal voice to visual storytelling or branding. It also helped those who wanted to learn to connect authentically with their audience through Instagram and other channels.
"It was very valuable to be channeling my thoughts on what I would want my legacy to be. A day filled with lots of new information to learn from, shared with interesting and inspiring women from all over the world.
Very inspirational indeed!"
Karin Lategan, Entrepreneur, Formist Design
MENTOR: KATHERINE SUAREZ
Digital Strategy & Thoughtful Branding
With over 20 years of experience leading digital initiatives in the Fashion and Outdoor Industry for international brands, today, Katherine has her own digital and creative consultancy, KatherineSuarezStudio.
Everything she does has a curated, bespoke approach.
GUEST SPEAKER: JARED IN CPT
Writer, Social Media Influencer, Tour Guide
Jared (@JaredinCPT) is a Cape Town based travel writer, social media influencer and tour guide / social experience curator.
Jared shared his approach when partnering with brands and some of his secret tips on how to grow followers, become an influencer and the power of collaborations.
"I found this workshop beyond inspiring. I'd even say life changing. Katherine's sound knowledge, down-to-earth approach and warm personality gave me confidence in my business idea.
The environment she created and the extra take-homes she included made me feel special and worthy of great things. I absolutely loved being immersed in a creative think tank and learnt so much from the guest speaker.
It was an experience of many layers that inspired me visually and mentally."
Venessa Dace, Aspiring Entrepreneur
WHAT WE DID
It was about learning to express more of who you are in everything you do, starting from your legacy vision, clarifying your purpose to simplifying your elevator pitch. We often need to clarify these elements before focusing on finding your personal voice and style in visual storytelling or branding your business.
We spent time listening to each participant present their projects through their moodboards, seeing how each one used visual elements in different ways. There was a mix of individual and group exercises to explore on how to connect authentically with your audience in the fast growing world of Instagram and how to plan your content creation strategy.