INSTAGRAM FOR STORYTELLERS
ONE DAY SESSION
Wednesday, July 25th 2018
INSTAGRAM FOR STORYTELLERS
We will dive into “The art of telling your story”, designing your vision and bringing out your unique style also with visual elements. You are guided to expressing more of who you are, exploring how to connect with your audience, and taking a deeper dive into the world of Instagram.
LISTEN. ENGAGE. INSPIRE.
WHAT WE ARE GOING TO LEARN
/ How tell your brand story (business or personal)
/ Basics of Instagram for Storytellers
/ How to curate and create content that speaks to your audience
/ How to grow your tribe and engage with dream customers
FOR WHOM IS THIS
For a new generation of entrepreneurs & forward thinking brands that need to tell the story of what they offer while developing their own unique voice.
This curated workshop will appeal to you if you are looking to develop confidence in finding your personal voice and style in visual storytelling. It will also help those of you who want to learn to connect authentically with your audience in the fast growing world of Instagram.
WHERE IS THIS BEING HELD
We will be in the beautiful city of Lisbon, Portugal in a private location.
Digital Strategy & Thoughtful Branding
With over 20 years of experience leading digital initiatives in the Fashion and Outdoor Industry for international brands including The North Face, 7 For All Mankind, Vans and Benetton. Today, Katherine founded her own digital and creative consultancy KatherineSuarezStudio.
Everything she does has a curated, bespoke approach — from working with like-minded clients looking to be innovative, grow their business and find their own voice to founding Nomad Atelier offering tailored workshops empowering people to to slow down, refocus and design the life they want.
From Colombian origins, she lives now between Italy and Switzerland.
WHAT WE ARE DOING
ONE DAY SESSION: 9 am to 17
1:1 private session (30 min. via Skype) post event
1/ Create your Foundation
Revise Headline, Bio, Link and Call to Action
2/Create Content that speaks
Review your Brand Story: create a message that connects
How to deliver high quality images, Theme/cohesion and how to communicate your brand values through pics
Moodboarding & Client target
3/Create a strategy (Be intentional)
How often should you be posting to Instagram
What hashtags to use & how to find them
Over and under populated hashtags & the happy medium between them
Simple method to gain new followers and manage your time on social media
How to engage your following through hashtags, direct messaging, comments
Workflow & Apps for stats/finding influencers/planning updates, filters etc.
4/Marketing a business on Instagram
What is the MAIN focus (or purpose) of your account?
How you plan to share that throughout your feed?
5/How to grow your tribe and engage
Localiza your target audience / ideal customer within Instagram
How to find followers, analyse competitors and grow your audience
Actively convert users into followers and potential customers
Understand how Instagram's "outreach & etiquette" work