INSTAGRAM FOR STORYTELLERS
ONE DAY SESSION
Wednesday, September 12th, 2018
Time: 9.30 am-16.30 pm
INSTAGRAM FOR STORYTELLERS
We will dive into “The art of telling your story”, designing your vision and bringing out your unique style also with visual elements. You are guided to expressing more of who you are, exploring how to connect with your audience, and taking a deeper dive into the world of Instagram.
LISTEN. ENGAGE. INSPIRE.
WHAT WE ARE GOING TO LEARN
/ How tell your brand story (business or personal)
/ Basics of Instagram for Storytellers
/ How to curate and create content that speaks to your audience
/ How to grow your tribe and engage with dream customers
FOR WHOM IS THIS
For a new generation of entrepreneurs & forward thinking brands that need to tell the story of what they offer while developing their own unique voice.
This curated workshop will appeal to you if you are looking to develop confidence in finding your personal voice and style in visual storytelling. It will also help those of you who want to learn to connect authentically with your audience in the fast growing world of Instagram.
WHERE IS THIS BEING HELD
We will be in a private location in the beautiful city center of Zurich, Switzerland.
Digital Strategy & Thoughtful Branding
With over 20 years of experience leading digital initiatives in the Fashion and Outdoor Industry for international brands including The North Face, 7 For All Mankind, Vans and Benetton. Today, Katherine founded her own digital and creative consultancy KatherineSuarezStudio.
Everything she does has a curated, bespoke approach — from working with like-minded clients looking to be innovative, grow their business and find their own voice to founding Nomad Atelier offering tailored workshops empowering people to to slow down, refocus and design the life they want.
From Colombian origins, she now lives in Italy.
WHAT WE ARE DOING
ONE DAY SESSION: 9.30 am to 16.30
1:1 private session (30 min. via Skype) post event
1/ Create your Foundation
Revise Headline, Bio, Link and Call to Action
2/Create Content that speaks
How to curate your pictures, choose your theme and create a cohesive story to communicate your brand values
3/Create a strategy (Be intentional)
How often should you be posting to Instagram
What hashtags to use & how to find them
Simple method to gain new followers and manage your time on social media
How to engage your following through hashtags, direct messaging, comments
Workflow & Apps for stats/finding influencers/planning updates, filters etc.
4/Marketing a business on Instagram
What is the MAIN focus (or purpose) of your account?
How you plan to share that throughout your feed?
5/How to grow your tribe and engage
How to find followers, analyse competitors and grow your audience
Actively convert users into followers and potential customers
Understand how Instagram's "outreach & etiquette" work